A companion institution to HAND — The Universal Talent Identifier

Agency.
Consent.
Attribution.
Permanently protected.

The HAND Foundation exists to ensure that the identity of every creator, athlete, and notable public figure remains theirs — not through the good intentions of its founders, but through structural integrity by design.

In formation  ·  Planned Delaware nonprofit  ·  501(c)(3) status to be sought
“The reason individual human identity has no persistent neutral registry is precisely because everyone assumed it was someone else’s problem.”

AI systems can now generate convincing synthetic representations of any individual at industrial scale, in seconds, at negligible cost. The rights performers, athletes, musicians, and creators hold over their own identities are increasingly legally stated and technically unenforceable.

The law has created rights. The market has created harms. The infrastructure that would connect the two does not yet exist at scale. HAND exists to build that infrastructure — and has been building it since 2021.

A trade association can operate a registry. Only a foundation can hold the standard in permanent public trust — beyond acquisition, beyond redirection, beyond the reach of any single commercial interest. The Foundation is the structural guarantee that what HAND has built cannot become what it was built to prevent.

HAND governs the standard. The Foundation supports the mission. Persistence by design.

2,700,000+ HAND IDs currently registered in the public DOI registry — live and free to resolve. The registry passed one million records on August 27, 2026, and HAND ID is now Wikidata property P14750. Active Live Count  ·  registry.hand-id.org ↗

A Manifesto for Creator Identification and Protection

First published — 20 November 2023 Version 1.0

Those involved in the creation and interpretation of artistic works such as literature, music, dance, movies and television should have the right:

  1. To be unambiguously identified through machine readable codes that can be associated with their endeavours.
  2. To have their name and an unambiguous code associated with their endeavours when they elect to require this.
  3. For this association to be a technically robust binding so that it is hard to remove the association.
  4. To be able to license, or refuse to license, their Name, Image and Likeness (NIL — including their vocal timbre and style) for the creation of digital replicas.
  5. To have their name and unambiguous code robustly associated (when they require it) with digital replicas in a way that makes it clear that the replica uses the NIL of the creator but does not capture the creator themselves.
  6. To have an unambiguous code associated (when they require it) with each distinct authorised digital replica so that compliance with the relevant licence can be ascertained.
  7. To be protected from digital replicas that assert or imply that they capture the creator themselves.
  8. To be protected from digital replicas that are not in compliance with the licence conditions applicable to the identity of the relevant replica.
  9. To be protected from captures and digital replicas that are associated with names or codes that are incorrect, whether or not this is done in pursuit of gain by the party involved.

These rights were written in October 2023 and first published that November — before AB 1836 became law, before the EU AI Act’s transparency rules took effect, before the NO FAKES Act cleared committee in the U.S. Senate. Each of the nine rights above now echoes in statute, in collective bargaining, or in litigation. This is not a manifesto that has aged. This is a manifesto that is right, and meets the moment today. The Foundation exists to ensure the infrastructure those rights require endures permanently.

The term "digital replica" appears in this Manifesto as originally written in 2023, predating HAND Foundation's adoption of "Licensed Human Likeness" as its canonical definition. While California AB 1836 (signed September 2024) defines derivative extensions of human likenesses as "digital replicas" requiring the consent of the legal human upon which they are based, HAND Foundation holds that any synthetic likeness of a human being — regardless of statutory classification — is worthy of consent-based protection. The law sets a floor. The Foundation holds the standard higher.

PJ
Paul Jessop
HAND Advisor  ·  in  ·  Former CTO, IFPI (13 years)  ·  Former CTO, RIAA  ·  Co-author, ISNI (ISO 27729)  ·  Principal architect, DDEX standards  ·  Operator, US ISRC Registration Agency  ·  Cambridge Engineering
The infrastructure this Manifesto called for now exists — HAND is one of 12 licensed DOI Registration Agencies in the world. hand-id.org ↗
Rights 4 through 6, demonstrated: at IBC 2024 an accelerator project proposed and led by HAND carried a consented Licensed Human Likeness — with its own HAND ID — from 3D capture to distribution. The story ↗
"Standards are how values endure.
Infrastructure is how ethics scale."
01
Research & Education
Independent scholarship on human identity, AI consent infrastructure, and performer rights — funded without commercial strings.
02
Public Benefit Advocacy
Representing cultural workers, athletes, artists, and their estates in standards bodies, legislative proceedings, and public discourse.
03
Open Standards Stewardship
Funding the long-term maintenance and evolution of the HAND standard as a public good — independent of any single commercial sponsor or member.
04
Philanthropic Channel
The planned 501(c)(3) vehicle through which mission-aligned foundations can directly support an open human identity infrastructure that's built to last.

HAND's registry is free to access and free to resolve — ensuring that independent creators, emerging artists, and athletes from underrepresented communities have the same identity infrastructure protections as major studio talent.

The Foundation is not a subsidiary. It is a peer institution — the fourth layer of a governance architecture built on the Handle System, the persistent-resolution infrastructure created by Dr. Robert E. Kahn, co-inventor of TCP/IP, for resilience, extensibility, and longevity.

Geneva, Switzerland
DONA Foundation
Structural integrity at the global infrastructure level. Governs the Handle System — the persistent resolution layer beneath every DOI on Earth.
↓ provides the global resolution infrastructure for
ISO 26324:2025
DOI Foundation
Structural integrity at the standard governance level. Governs the Digital Object Identifier system used by CrossRef, EIDR, DataCite, BSI, HAND, and seven other international registration agencies.
↓ appoints Registration Agencies, including
Delaware nonprofit · 501(c)(6) application pending
HAND — The Universal Talent Identifier
Structural integrity at the industry governance level. One of 12 licensed DOI Registration Agencies in the world. Governs the open standard for human talent identity.
↓ supported and protected by
In formation · Planned 501(c)(3)
HAND Foundation
Structural integrity at the mission and values level. Values custodian. Philanthropic vehicle. Permanent guarantee that the architecture above it can never be sold, diluted, or redirected.
"HAND governs the standard.
The Foundation supports the mission.
Persistence by design."

A registry that only answers "does this identity exist?" is an island. The valuable questions — is this use authorized, did this person consent, is this agent acting on their behalf — are ones a trust network has to answer together. The Foundation is building HAND's place in that wider network deliberately, one open-standard connection at a time.

HAND is building toward the Trust Registry Query Protocol (TRQP) under the Trust Over IP Foundation — an open standard for one trust network to recognize another, integrated once rather than bespoke per partner.

Ayra
Ecosystem Member · Joined June 2026
Ayra Trust Network
HAND and Ayra are building toward TRQP-based interoperability, so the consent HAND establishes can be recognized by any Ayra-connected verifier with no one-off integration.
  1. Oct 2026The registry passes 2.7 million records — 22× growth since June, and free to resolve for anyone.
  2. Sept 2026Identity Week America: a joint HAND and CAWG session in Washington, D.C.
  3. Sept 2026HAND’s organizational node is ratified in the SMPTE Metadata Registry.
  4. Sept 2026All 771 nominees for the 2026 Emmys hold HAND IDs — above and below the line.
  5. Aug 2026The registry crosses one million records on August 27.
  6. Aug 2026HAND ID becomes Wikidata property P14750, linking HAND IDs into the world’s largest open knowledge graph.
  7. July 2026Finland’s Copyright Infrastructure Task Force report records that its actor-identifier expert workshop was facilitated by experts from HAND and WIPO.
  8. June 2026The HAND Foundation joins the Ayra Trust Network.
WK
Will Kreth in
Founder & Executive Director
Founding team and first employee, WIRED (1992). Apple Multimedia Lab. Time Warner. Showtime Networks metadata governance. Former Executive Director, EIDR. Architect of HAND’s open identity standard and the two-entity structure that keeps it neutral.
RT
Renard T. Jenkins in
Board Chairman
Past President, SMPTE. President, Hollywood Post Alliance. Two national Emmy Awards. Peabody Award. Founder, I2A2.io. Thirty-plus years building the interoperability standards the global media industry runs on — and a working creator with skin in the game of the rights HAND exists to protect.
EM
Eve Maler in
Advisory Council
Co-inventor of SAML, the federated identity standard behind enterprise single sign-on. Former CTO, ForgeRock. Founder, Venn Factory. Author, Mastering Digital Identity.
YL
Yonah Levenson in
Advisory Council
Founder and chair, Language Metadata Table (LMT). Co-Director, Digital Asset Management Certificate Program, Rutgers University. Former VP & Group Director of Information Services, Ad-ID; metadata governance at WarnerMedia and HBO.
KM
Kedar Mohite in
Advisory Council
Principal Analyst, Lata Research — media enterprise technology strategy for television and video technology vendors and buyers worldwide.
BC
Bill Carter in
Advisory Council
Student Athlete Insights. A voice from the NIL Forum community on college athletes’ name, image, and likeness rights.

The Advisory Council stands up first. The HAND Foundation’s first Board of Trustees will be drawn from it and announced once constituted.

The infrastructure is built.
The table is open.

The HAND Foundation welcomes two kinds of conversation. Philanthropic partners who believe neutral infrastructure is the right response to the AI identity crisis. And institutional peers — standards bodies, rights organizations, trade associations, and cultural industry stewards — whose missions intersect with ours.

If your work touches identity, provenance, consent, or creator rights, we want to know you.

We do not have a gift shop. We do not sell passes. We have a mission.

The HAND Foundation works with institutions and philanthropic partners. It does not offer individual registration or consumer support.